Just over a decade ago, the nearest shopping mall was the place to be on weekends.
Teens flocked to the malls in cliques as they mixed and mingled with other groups, while senior citizens could be found feeling the burn as they walked the mall’s perimeter. There were hundreds of places to shop between the larger department stores, privately owned businesses, and mall vendor kiosks. Business at the mall was booming, and as the holiday season came each year, record-breaking sales were recorded as every store attracted a new audience of customers with large discounts and unbelievable door-busters.
Unfortunately, the last few years have not been so kind to the American mall. The shopping institution may breath its last breath sooner than anticipated.
According to Green Street Advisors, more than two dozen malls have been forced to close their doors across the country, while another 60 hover on the brink of closure.
Most people would agree that the shift in shopping culture from in-store to online has a major role to play in the downfall of the American mall, but the numbers prove that online retailers like Amazon and Walmart.com only account for 10 percent of total retail sales.
In 2016, Amazon acquired $80 billion in sales whereas major anchor store Sears raked in just over $22 billion. This leads us to one of the major reasons for the collapse of the mall: the death of the anchor store.
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Anchor stores are those large stores, usually found on the outside perimeter of the mall, used to attract patrons with their big sales and low prices. But in the past few years, major anchor stores such as Sears, Macy’s, and J.C. Penney were forced to close hundreds of stores across the country. In fact, 2017 saw the largest number of American retail bankruptcies of all time.
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