In the U.S. alone, at least 3,500 people die each year by drowning.
Water can be unpredictable and sudden shifts in the tide can be the difference between life and death. That’s the point that this British drowning PSA tries to get across in 60 terrifying seconds. Although the PSA specifically mentions British and Irish waters, this message is universal.
The footage is chilling.
It’s dark and it’s spooky, but this ad is certainly effective in getting its point across. I’m honestly a pretty terrible swimmer, and now I have another reason to avoid the water.