How Smriti Irani’s ‘I wear handloom’ campaign became a hit on Twitter – Times of India

In less than a week, Union textiles minister Smriti Irani’s #iwearhandloom Twitter campaign has become a huge hit, and not just because the delectable Milind Soman is one of the celebrities posing in handspun clothing. On the eve of National Handloom Day on August 7, Sunday, Prime Minister Narendra Modi announced that the textiles ministry will soon open retail stores to augment the @indhandloom program.

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